Ecommerce Marketing Automation – How to Build Customer Relationships by Segmenting Your Customers

21 Jan

Ecommerce Marketing Automation – How to Build Customer Relationships by Segmenting Your Customers

With so many different Internet marketing strategies out there, how do you decide which one is the best for your business? One of the best ways to determine which marketing automation platform to use is to look at the success rates of each product. For example, are you able to achieve more conversions with a free email course or can you send tons of emails with full-color brochures and still have them bounce off the back end and into the garbage can? Internet marketing automation platforms can be set up to run a campaign automatically, and many of them will even email you with updates as they are working. Click here.

Ecommerce Marketing Automation – How to Build Customer Relationships by Segmenting Your Customers

Ecommerce marketing automation makes it very easy to setup cross-sell campaigns when you set them up ahead of time and they automatically run in the background. You could set it up and forget it, or you could setup one in a couple of hours and then have it up and running tomorrow morning. And while the typical ecommerce email open rate hovers around 15%, cross-sell campaigns have an almost 45% open rate, which makes them one of the best ecommerce marketing automation tools you can utilize. A cross-sell campaign involves sending emails that are relevant to the customer’s email and asking the customer to choose another product if they don’t buy this one right away. The customer may be interested in a particular product, but may not have time to find it due to a busy lifestyle, interrupted work schedule, etc. With cross-sell campaigns, the email will automatically be sent out when the customer is ready to purchase and the link will be live on the website within minutes.

In addition to being able to customize messages and cross-sell campaigns, another great feature in ecommerce marketing automation is the segmentation of customers so that you can target more of their buying preferences, interests, and preferences. If you want to target only customers that have shown an interest in a particular product segment in the past, segmentation will give you that information. For instance, if your product interest is in pets, you could segment the list by product type, holiday shopping habits, pet owners, or other criteria so that the list of customers who are more likely to buy your product is much larger than the list of customers who haven’t shown an interest in purchasing any products in the past.

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